Selling Blue Elephants : How to Make Great Production that People Want before They Even Know They Want Them
| Autor | Moskovitz, Howard R. chat |
| Editura | Wharton School Publishing chat |
| Loc publicare | Upper Saddle River |
| An | 2010 |
| Subiect | marketing chat |
| ISBN | 9780136136682 |
| ISBN | |
| Număr ISBN | 9780136136682 |
| Termeni de disponibilitate şi/sau preţ | 72.35 lei |
| Alt sistem de control al numerelor | |
| Cotă | 658.8/ M91 |
| Limba resursei | |
| Limba textului | eng |
| Titlu / Menţiuni de responsabilitate | |
| Titlu | Selling Blue Elephants |
| Desemnarea gen. a materialului | Carte tipărită |
| Alte informaţii la titlu | How to Make Great Production that People Want before They Even Know They Want Them |
| Prima menţ. de resp. | Howard B. Moskovitz, Alex Gofman |
| Publicare, distribuţie | |
| Loc publicare | Upper Saddle River |
| Editura | Wharton School Publishing |
| Data publicării | 2010 |
| Descriere fizică | |
| Desemnarea specifica a mat. | 252 p. |
| Titlu | |
| Titlu | Selling Blue Elephants : How to Make Great Production that People Want before They Even Know They Want Them |
| Titlu uniform colectiv | |
| Titlu uniform colectiv | Sediul central |
| Sediul central | |
| Vedetă de subiect ca subiect | |
| Subiect | marketing |
| Caracteristicile rubricii | |
| Element de intrare | monografie |
| Categoria de subiect | |
| Codul categoriei de subiect | 6 |
| Număr (indice) CZU | |
| Număr (indice) CZU | 658.8 |
| Alte clasificări | |
| Alte clasificări - Numărul clasei | 65 |
| Nume de persoană / resp. intelectuală primară | |
| Autor principal | Moskovitz, Howard R. |
| Nume de persoană / resp. intelectuală alternativă | |
| Autor alternativ | Gofman, Alex |
| Indici CZU | |
| Indice de bază CZU | 658.8 |
658.8/ M91
Moskovitz, Howard R.
Selling Blue Elephants : How to Make Great Production that People Want before They Even Know They Want Them / Howard B. Moskovitz, Alex Gofman.- Upper Saddle River : Wharton School Publishing , 2010.
252 p..
ISBN 9780136136682 : 72.35 lei
I Gofman, Alex
1. marketing
658.8
010
__
$a9780136136682 $d72.35 lei
035 __ $a658.8/ M91
101 0_ $aeng
200 0_ $aSelling Blue Elephants $bCarte tipărită $eHow to Make Great Production that People Want before They Even Know They Want Them $fHoward B. Moskovitz, Alex Gofman
210 ## $aUpper Saddle River $cWharton School Publishing $d2010
215 __ $a252 p.
299 __ $aSelling Blue Elephants : How to Make Great Production that People Want before They Even Know They Want Them
501 __ $aSediul central $aSediul central
606 __ $amarketing
608 __ $amonografie
615 __ $n6
675 __ $a658.8
686 __ $a65
700 _0 $aMoskovitz, Howard R.
701 _0 $aGofman, Alex
975 00 $a658.8
035 __ $a658.8/ M91
101 0_ $aeng
200 0_ $aSelling Blue Elephants $bCarte tipărită $eHow to Make Great Production that People Want before They Even Know They Want Them $fHoward B. Moskovitz, Alex Gofman
210 ## $aUpper Saddle River $cWharton School Publishing $d2010
215 __ $a252 p.
299 __ $aSelling Blue Elephants : How to Make Great Production that People Want before They Even Know They Want Them
501 __ $aSediul central $aSediul central
606 __ $amarketing
608 __ $amonografie
615 __ $n6
675 __ $a658.8
686 __ $a65
700 _0 $aMoskovitz, Howard R.
701 _0 $aGofman, Alex
975 00 $a658.8
| Barcode/Nr. Inventar | Număr/Ediție | Localizare | Regim resursa | Disponibil | Cota | |
|---|---|---|---|---|---|---|
| 1. | 867257 / 0867257 | AMC | Împrumut | Da | 658.8/ M91 |
| Gestiune | Regim imprumut | Ex. | Acțiune |
|---|---|---|---|
| AMC | Împrumut | 1 |
|
