Introduction to public relations and advertising : a reader from the consumers ' point of view
| Autor | Mcelreath, Mark P. chat |
| Editura | Simon and Schuster chat |
| Loc publicare | Needham Heights |
| An | 1993 |
| Alt sistem de control al numerelor | |
| Cotă | IV 3220 |
| Limba resursei | |
| Limba textului | eng |
| Titlu / Menţiuni de responsabilitate | |
| Titlu | Introduction to public relations and advertising |
| Desemnarea gen. a materialului | Carte tipărită |
| Alte informaţii la titlu | a reader from the consumers ' point of view |
| Prima menţ. de resp. | Mark P. McElreath and Page W. Miller |
| Menţiuni de ediţie | |
| Menţiuni de ediţie | 3 rd edition |
| Publicare, distribuţie | |
| Loc publicare | Needham Heights |
| Editura | Simon and Schuster |
| Data publicării | 1993 |
| Descriere fizică | |
| Desemnarea specifica a mat. | 469 p. |
| Titlu | |
| Titlu | Introduction to public relations and advertising : a reader from the consumers ' point of view |
| Caracteristicile rubricii | |
| Element de intrare | monografie |
| Număr (indice) CZU | |
| Număr (indice) CZU | 659 |
| Alte clasificări | |
| Alte clasificări - Numărul clasei | 66/69 |
| Nume de persoană / resp. intelectuală primară | |
| Autor principal | Mcelreath, Mark P. |
| Nume de persoană / resp. intelectuală alternativă | |
| Autor alternativ | Miller, Page W. |
| Indici CZU | |
| Indice de bază CZU | 659 |
IV 3220
Mcelreath, Mark P.
Introduction to public relations and advertising : a reader from the consumers ' point of view / Mark P. McElreath and Page W. Miller.- 3 rd edition.- Needham Heights : Simon and Schuster , 1993.
469 p..
I Miller, Page W.
659
035
__
$aIV 3220
101 0_ $aeng
200 0_ $aIntroduction to public relations and advertising $bCarte tipărită $ea reader from the consumers ' point of view $fMark P. McElreath and Page W. Miller
205 __ $a3 rd edition
210 ## $aNeedham Heights $cSimon and Schuster $d1993
215 __ $a469 p.
299 __ $aIntroduction to public relations and advertising : a reader from the consumers ' point of view
608 __ $amonografie
675 __ $a659
686 __ $a66/69
700 _0 $aMcelreath, Mark P.
701 _0 $aMiller, Page W.
975 00 $a659
101 0_ $aeng
200 0_ $aIntroduction to public relations and advertising $bCarte tipărită $ea reader from the consumers ' point of view $fMark P. McElreath and Page W. Miller
205 __ $a3 rd edition
210 ## $aNeedham Heights $cSimon and Schuster $d1993
215 __ $a469 p.
299 __ $aIntroduction to public relations and advertising : a reader from the consumers ' point of view
608 __ $amonografie
675 __ $a659
686 __ $a66/69
700 _0 $aMcelreath, Mark P.
701 _0 $aMiller, Page W.
975 00 $a659
| Barcode/Nr. Inventar | Număr/Ediție | Localizare | Regim resursa | Disponibil | Cota | |
|---|---|---|---|---|---|---|
| 1. | 677920 / 0677920 | D | Împrumut la sala de lectură | Da | IV 3220 |
| Gestiune | Regim imprumut | Ex. | Acțiune |
|---|---|---|---|
| D | Împrumut la sala de lectură | 1 |
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